The essence of improving your sales online is to “Test everything and learn from your testing”. We know from experience that you only know what works for you when you test it.This is even applicable to things you know work best, as there’s always room for improvement
This is the best way to start improving your sales online. And if you take the plunge and use some of the following ideas below, you’ll start seeing a an increase in your top sales figures.
It’s important to be able to analyse your website analytics to make decisions on what is working and what’s not. Outsourcing SEO for your company is something you may already have done and providing or configuring analytical software to help you do this is one area they should be able to help with.
Try displaying just the one product or service on your home page.Try testing if this is the best strategy for you. We’ve found that our clients that offer fewer products on their home page more than often improves sales. Create a valid test for atleast two weeks and compare to your previous results.
Increasing the frequency of your email campaigns during the holiday season can also help. This will meet customer expectations, and while you can’t avoid some users on your list viewing your emails as annoying, many of your customers will appreciate an email that includes a coupon code or promotion.
Make sure you segment your email lists based on your customers profile. You can send out personalised emails with special offers depending on the customers’ demographics or loyalty or status as repeat customer.
Another method is to try your opt-in or email subscription offer is positioned in the most optimum place on your website. At the very least, test placing your opt-in at the top of your home page and ensure they can see it before they scroll down the page. Preferably put the opt in option on every page, especially the final checkout pages.
Try featuring different headline messages on your home page describing your benefitsYour headline has a huge impact on your performance It’s often the first thing visitors to your site see, so it must grab their attention and attract them into buying from you. A successful headline should highlight a problem your customers may face and stress the main benefit of your product or service in solving their problem.
Let’s look at an example that illustrates how a headline can be changed for maximum impact.
One of our customers was using the following headline on their site: “Aquaplay Water Toy Canal System for Kids.” The problem is that it tells you what the product is, but not what it does for you. Compare that one with this: “Finally! A water toy that’s portable, compact, easy to put away and can be taken on holiday or the beach!” This headline descibes a major benefit of the product and a solution to a problem.
Establishing your credibility is also a must in improving trust in your products and services.Enhance your product pages allowing customers to add comments These should be genuine comments from customers expressing how your product or service helped them or how someone thought the gift/present was received.
Boost your product’s attraction by adding quality images to your emails. Images of your products make them seem more real to your customers.
Use Split Testing to find out Your Best Strategy
You may require expert help from an outside company to implement this method, A good SEO service company should know about split testing.
When testing your site, it’s vital to test just one thing at a time so you know exactly which change influenced the results.\made the difference. A method of testing known as “split testing” does just that. It allows you to split your audience into 2 groups and test, for example, one headline with one group and another headline with the second group-both at exactly the same time. It’s an ideal testing strategy for any online business as it provides an excellent method for producing accurate test results no matter what your level of traffic