How to Market Niche Mini Sites
If you want to make money online, creating and marketing with minisites is perhaps the fastest and cheapest way to achieve your goals.
Firstly, a “mini site” is targeted to a very specific niche market, and delivers very unique content, usually in the form of a membership. Unlike content sites, minisites sell access to information within. A mini-site can have at bare minimum two pages; the sales page and the download page. Even larger sites rarely have more than 10 “member” pages.
Traffic from search engines is just one of the ways to make sales from your own minisite. Since all the really good content is behind closed doors, Google will never be able to index it and give it a favorable search engine ranking. Therefore if you want to profit from mini-sites, you need affiliates – and LOTS of them. Knowledge in PPC or Pay Per Click marketing helps as well, especially when your site is new and you don’t already own a list you can market to.
The most important part of any mini sites, besides the content, is the sales page. You need to understand how to write basic sales copy that sells, and also arm yourself with a lot of sales page graphics and other images you can use to make your copy look appealing. Creating a pure-text sales copy is a big mistake, but most people still do it.
The overall design and appearance of your mini-sites also matters. You can either hire someone to create your design or you can buy web 2.0 mini site templates and easily put together a stunning site yourself.
Of course, in the long run you’ll also want to learn basic image creation and image editing skills to help lower the cost of creating minisites. If you cannot aford Photoshop, you can always try GIMP.
With basic GIMP videos you can get all the skills you need as far as marketing mini sites is concerned, but you probably can’t make use of cool stuff like Photoshop e-cover scripts and templates.