The iphone -Can Any Manufacturer Compete With This Popular Device
To call the Apple iPhone a mere cell phone is almost an insult to the device itself. It may have a couple of similarities of a normal cellular phone, like voice call and text, but that is where the similarities end. With its revolutionary touch screen controls and the actual iPhone software itself, it was not surprising that the release of the first version in 2007 created such a stir. When the downloadable apps came along a few months later and you could customise your iphone, it was no wonder that each release that followed was greeted like some sort of divine revelation.
What produced the huge sensation over the Apple iPhone when it emerged out was the new touch screen technology, combined with the phone, texting and world wide web capabilities that already existed in other devices, such as the Blackberry. But as enhancement progressed, people began hearing iPhone apps news, that is, information that they’d be able to design or download personal applications to customise their phones. This created a new excited hype even whilst people were still enamoured of the locked 2007 edition.
The initial iPhone was released gradually in several countries around the world. Of course its first release was in its own home, the United States, in June of 2007. Over the following months, the iphone was rolled out across much of Europe and the UK, as distribution agreements were reached with large European network operators on an exclusive basis. And everywhere the iPhone news spread, people continued lining up and paying high prices to get an iPhone of their own.
Apple have used some very tactical marketing with the iphone, small upgrades to keep the device buzz alive and in great demand. The difference between the 3G and 3GS versions was primarily one of performance and a few extra video capabilities, but it was the leap in function between the 2007 Apple iPhone and the 3G version in 2008 that really pushed it over the top. Even with some issue over high prices, the capability to download beneficial applications has taken the idea of a simple cell phone and lifted into another realm completely.
Other phone manufactures have jumped on the band wagon and tried to create a competitor for the iphone, although it would be justified to say that it seems no one is capable of knocking Apple of its iphone perch at the present time..
A prime example could be HTC with the launch of Hero in 2009, which seemed to be their take on the iphone. It reportedly was going to compete with the iphone, but although there was quite a buzz about the HTC device, it never really hit the mark. With its Goole Android operating system and the opportunity to download thousands of apps it was looking fairly good for the HTC Hero. Unfortunately for HTC it was let down by a low spec hardware and painfully slow processor, along with several clumsy hardware buttons at the bottom of the screen that could be pressed in error, swiftly ending your session.
About the author:
David Stuart is a self employed advertiser and marketer in the UK. Operating from home he runs a small mobile phone insurance business on the net, offering gizmo insurance cover such as iphone insurance right through to laptops and even ipad insurance for apples latest offering.